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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Emotion"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Emotion
Sponsoring
Advertising effects
37
Werbewirkung
37
Advertising
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Werbung
23
Consumer behaviour
22
Konsumentenverhalten
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Internet marketing
12
Online-Marketing
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Markenführung
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Wen, Taylor Jing
3
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Chung, Yoo Jin
1
Hong, Ji Mi
1
Huh, Jisu
1
Kim, E.
1
Lee, S. S.
1
Lim, Rachel Esther
1
Lu, Xinyu
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Noland, Chris R.
1
Pfeuffer, Alexander
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Tsai, Wanhsiu Sunny
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Villegas, Jorge
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Wu, Linwan
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Journal of current issues and research in advertising
Journal of business research : JBR
33
International journal of advertising : the quarterly review of marketing communications
25
Journal of advertising research
23
International journal of advertising : the review of marketing communications
22
Journal of marketing communications
21
Journal of promotion management : innovations in planning and applied research
16
Psychology & marketing
15
European journal of marketing : EJM
13
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of promotion management : JPM
11
Journal of retailing and consumer services
11
International journal of sports marketing & sponsorship
10
Marketing : ZFP ; journal of research and management
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of internet marketing and advertising : IJIMA
7
Journal of current issues and research in advertising : JCIRA
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Marketing letters : a journal of research in marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing research : JMR
6
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
5
International journal of sport management and marketing : IJSMM
5
International review on public and non-profit marketing
5
Journal of marketing management : MM
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of the Academy of Marketing Science
5
Journal of travel and tourism marketing
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
European Sport management quarterly : ESMQ
4
European journal of marketing
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Health marketing quarterly
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer behaviour : an international research review
4
Journal of marketing
4
SpringerLink / Bücher
4
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ECONIS (ZBW)
7
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1
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
4
Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
Saved in:
5
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
6
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
7
Controversial conversations: the emotions evoked by anti-terrorism advertising
Villegas, Jorge
;
Morton, Cynthia R.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012245044
Saved in:
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