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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Markenimage"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Markenimage
Sponsoring
Advertising effects
37
Werbewirkung
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Advertising
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Werbung
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
12
Online-Marketing
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Bae, Mikyeung
1
Brannan, Ashley
1
Carr, Caleb T.
1
Chung, Yoo Jin
1
Hayes, Rebecca A.
1
Huh, Jisu
1
Kim, E.
1
Lee, S. S.
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Lu, Xinyu
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Oeldorf-Hirsch, Anne
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Journal of current issues and research in advertising
Journal of business research : JBR
46
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
39
International journal of advertising : the review of marketing communications
36
The journal of product & brand management
32
Psychology & marketing
27
Journal of advertising research
22
Journal of promotion management : innovations in planning and applied research
22
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of promotion management : JPM
21
European journal of marketing : EJM
18
The journal of brand management : an international journal
18
International journal of internet marketing and advertising : IJIMA
17
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of sports marketing & sponsorship
15
Marketing letters : a journal of research in marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Asia Pacific journal of marketing and logistics
12
Marketing intelligence & planning
12
SpringerLink / Bücher
12
Journal of sport management : the official journal of the North American Society of Sport Management
10
Marketing : ZFP ; journal of research and management
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
International journal of hospitality management
9
Journal of global marketing
9
Journal of the Academy of Marketing Science
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of consumer marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing research : JMR
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Tourism management : research, policies, practice
6
Young consumers : insight and ideas for responsible marketers
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Springer eBook Collection / Business and Economics
5
EuroMed journal of business
4
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ECONIS (ZBW)
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1
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
2
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
3
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
4
Snark happens: effects of schadenfreude on brand attitudes
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10012245045
Saved in:
5
Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
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