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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Vertrauen"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Vertrauen
Werbung
Advertising effects
37
Werbewirkung
37
Advertising
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
12
Online-Marketing
12
Social Web
8
Social web
8
Brand management
6
Markenführung
6
Emotion
5
Brand image
3
Corporate disclosure
3
Markenimage
3
Public relations
3
Unternehmenspublizität
3
Öffentlichkeitsarbeit
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Advertising planning
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Confidence
2
Coronavirus
2
Markenartikel
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Product Placement
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Product placement
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Sponsoring
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Werbeplanung
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Betrug
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Beziehungsmarketing
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Cause-Related Marketing
1
Cause-related marketing
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24
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Pittman, Matthew
2
Wen, Taylor Jing
2
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Buteau, Emily
1
Callister, Mark
1
Chan, Terri H.
1
Chau, Bolton K. H
1
Chaung, Un-Chae
1
Chen, Jie
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Cummins, R. Glenn
1
Diehl, Sandra
1
Eastin, Matthew S.
1
Evans, Nathaniel J.
1
Feng, Yang
1
Gangadharbatla, Harsha
1
Gulas, Charles S.
1
Haikel-Elsabeh, Marie
1
Ham, Chang-Dae
1
Hess, Brooklyn
1
Holiday, Steven
1
Hong, Ji Mi
1
Kim, Jihye
1
Kim, Min-Seong
1
Lee, Joonghwa
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Lim, Rachel Esther
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Loof, Travis
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Lou, Chen
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McCord, Amber
1
Morris, Jon D.
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Morton, Cynthia R.
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Mueller, Barbara
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Mueller, Sophia
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Oeldorf-Hirsch, Anne
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
146
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
109
Journal of marketing communications
109
Journal of advertising : official publication of the American Academy of Advertising
105
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
55
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
35
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of global marketing
23
Marketing letters : a journal of research in marketing
23
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
SpringerLink / Bücher
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
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ECONIS (ZBW)
24
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1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
3
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
4
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
5
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
6
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
7
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
8
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
9
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
10
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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