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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"The service industries journal"
~subject:"Advertising industry"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Advertising industry
Werbewirtschaft
9
Advertising
3
Werbung
3
Agency theory
2
Beziehungsmarketing
2
Creativity
2
Dienstleistungsqualität
2
Kreativität
2
Prinzipal-Agent-Theorie
2
Relationship marketing
2
Service quality
2
USA
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United States
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Australia
1
Australien
1
Beschwerdemanagement
1
Bundling strategy
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Business network
1
Business services
1
Complaint management
1
Dienstleistungssektor
1
Globalisierung
1
Globalization
1
Großbritannien
1
International market entry
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Internationaler Markteintritt
1
Leistungsbündel
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Market concentration
1
Print advertising
1
Printwerbung
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Resource-based view
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Ressourcenorientierter Ansatz
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Schweden
1
Service industry
1
Standardisierung
1
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1
Sweden
1
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Article in journal
Graue Literatur
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9
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Davies, Mark
2
Bao, Yeqing
1
Boojihawon, Dev K.
1
Haley, Eric
1
Hermelin, Brita
1
King, Charles
1
Kreshel, Peggy J.
1
Lee, Jungki
1
Morrison, Margaret
1
Nyilasy, Gergely
1
Prince, Melvin
1
Reid, Leonard N.
1
Shao, Alan T.
1
Silk, Alvin J.
1
Taylor, Ronald
1
Waller, David
1
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Journal of current issues and research in advertising : JCIRA
The service industries journal
Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Working paper / National Bureau of Economic Research, Inc.
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Working paper series
4
Applied economics
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research and the development of pedagogical materials : working papers
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
The marketing review
3
Working paper / European Institute for Advanced Studies in Management
3
Working papers / Harvard Business School, Division of Research
3
Ekonomiska Samfundets tidskrift
2
Gender in management : an international journal
2
Human relations
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
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ECONIS (ZBW)
9
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1
How advertising creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
Saved in:
2
How concentrated is the US advertising and marketing services industry? : myth versus reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
Saved in:
3
Agency practitioners, pseudo-professionalization tactics, and advertising professionalism
Nyilasy, Gergely
;
Kreshel, Peggy J.
;
Reid, Leonard N.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10009671492
Saved in:
4
Perceived power inbalance and customer dissatisfaction
Lee, Jungki
- In:
The service industries journal
30
(
2010
)
7/8
,
pp. 1113-1137
Persistent link: https://www.econbiz.de/10003996106
Saved in:
5
Advertising agency compensation, client evaluation and switching costs : an extension of agency theory
Davies, Mark
;
Prince, Melvin
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 13-31
Persistent link: https://www.econbiz.de/10003986997
Saved in:
6
Client influence and advertising standardization : a survey of ad agencies
Waller, David
;
Shao, Alan T.
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13/14
,
pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
Saved in:
7
Producer service firms in globalising cities : the example of advertising firms in Stockholm
Hermelin, Brita
- In:
The service industries journal
29
(
2009
)
3/4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10003870658
Saved in:
8
Service quality tolerance in creative business service relationships
Davies, Mark
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003849573
Saved in:
9
Network dynamics and the internationalisation process of small advertising agencies
Boojihawon, Dev K.
- In:
The service industries journal
27
(
2007
)
5/6
,
pp. 809-829
Persistent link: https://www.econbiz.de/10003622988
Saved in:
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