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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Konsumentenverhalten"
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Search: subject:"advertising response"
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Konsumentenverhalten
Advertising effects
59
Werbewirkung
59
Advertising
35
Werbung
35
Consumer behaviour
30
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
Print advertising
8
Printwerbung
8
Brand image
6
Emotion
6
Gender
6
Geschlecht
6
Markenimage
6
Brand management
4
Markenführung
4
Psychology of advertising
4
Social Marketing
4
Social marketing
4
Werbepsychologie
4
Arzneimittel
3
Bibliometrics
3
Bibliometrie
3
Children
3
Cognition
3
Comparison
3
Fernsehwerbung
3
Humor
3
Kinder
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Pharmaceuticals
3
Product Placement
3
Product placement
3
Television advertising
3
Vergleich
3
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English
30
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Eisend, Martin
2
Evans, Nathaniel J.
2
Putrevu, Sanjay
2
Akhavan, Roya
1
Anghelcev, George
1
Bee, Colleen
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Daugherty, Terry
1
Deitz, George
1
Deitz, George D.
1
Ehrich, Kristine R.
1
Fernandes, Juliana
1
Fox, Alexa K.
1
Gangadharbatla, Harsha
1
Gao, Zhihong
1
García, Nuria Alonso
1
Haley, Eric
1
Hendriks, Berna
1
Hernández, Eva González
1
Hoy, Mariea Grubbs
1
Huh, Jisu
1
Ju, Ilyoung
1
Jäger, Tilmann
1
Kemp, Elyria
1
Kim, Hyejin
1
Kopp,. Steven W.
1
Laczniak, Russell N.
1
Lee, Yoon-Joo
1
Lee, Yoon-joo
1
Li, Sherry F.
1
Lien, Nai-hwa
1
Lord, Kenneth R.
1
Luna-Nevarez, Cuauhtemoc
1
Malkewitz, Keven
1
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Published in...
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Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
30
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1
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
2
Can Asian models be effective to white American consumers in values advocacy ads? : the implications of collectivistic self-construal as a self-motive in the context of values advo...
Lee, Yoon-Joo
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011745249
Saved in:
3
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
4
Effects of difficult and easy English slogans in advertising for Dutch consumers
Hendriks, Berna
;
Meurs, Frank van
;
Poos, Chantal
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011745283
Saved in:
5
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
6
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
7
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
8
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
9
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
10
The effects of gain versus loss message framing and point of reference on consumer responses to green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Wang, Weirui
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10011304690
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