//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Review of marketing research"
~subject:"Life course"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingwissenschaft"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Life course
Marketing theory
36
Marketingtheorie
36
Market research
10
Marktforschung
10
Service-Dominant Logic
7
Service-dominant logic
7
Consumer behaviour
6
Konsumentenverhalten
6
Theorie
6
Theory
6
Theory of value
6
Werttheorie
6
Bibliometrics
4
Bibliometrie
4
New product development
4
Produktentwicklung
4
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Dienstleistung
2
Future
2
Großbritannien
2
History of economic thought
2
Information technology
2
Informationstechnik
2
Lebensverlauf
2
Network
2
Netzwerk
2
Services
2
United Kingdom
2
Zukunft
2
Ökonomische Ideengeschichte
2
1977-2002
1
Alibaba
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bagozzi, Richard P.
1
Kotler, Philip
1
Published in...
All
Journal of customer behaviour
Review of marketing research
Journal of historical research in marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
2
Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P.
-
2011
Persistent link: https://www.econbiz.de/10009270400
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->