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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Review of marketing research"
~subject:"Produktentwicklung"
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Search: subject_exact:"Marketingwissenschaft"
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Produktentwicklung
Marketing theory
36
Marketingtheorie
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Market research
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Service-Dominant Logic
7
Service-dominant logic
7
Consumer behaviour
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Konsumentenverhalten
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Theory of value
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Werttheorie
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Bibliometrics
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Bibliometrie
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Beziehungsmarketing
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Brand management
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Markenführung
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Marketingmanagement
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1977-2002
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Alibaba
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Lusch, Robert F.
2
Vargo, Stephen L.
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Akaka, Melissa Archpru
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Frow, Pennie
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Nenonen, Suvi
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Ordanini, Andrea
1
Parasuraman, A.
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Storbacka, Kaj
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Journal of customer behaviour
Review of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
ERIM report series research in management
1
Electronic markets : the international journal on networked business
1
Faculty & research / Insead : working paper series
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Journal of marketing research
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MSI reports : working paper series
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Schriften zu Marketing und Handel
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Service business
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The history of marketing science
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market
Ordanini, Andrea
;
Parasuraman, A.
-
2012
Persistent link: https://www.econbiz.de/10009572480
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2
Designing business models for value co-creation
Storbacka, Kaj
;
Frow, Pennie
;
Nenonen, Suvi
;
Payne, Adrian
-
2012
Persistent link: https://www.econbiz.de/10009572486
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3
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
4
The nature and understanding of value : a service-dominant logic perspective
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572489
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