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Search: subject_exact:"Marketingwissenschaft"
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Konsumentenverhalten
Marketing theory
14
Marketingtheorie
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Consumer behaviour
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Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
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Business-to-business marketing
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Georg Wilhelm Friedrich Hegel
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Baker, Michael John
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Baron, Steve
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Gummesson, Evert
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Lock, Andrew
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McKie, David
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Rondell, Jimmie G.
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Journal of customer behaviour
Marketing theory
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of business research : JBR
9
Journal of historical research in marketing
9
Journal of marketing management : MM
9
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The SAGE handbook of marketing theory
6
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of the Academy of Marketing Science
5
International journal of electronic commerce : IJEC
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
Critical marketing : issues in contemporary marketing
3
European journal of marketing : EJM
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
Journal of consumer behaviour : an international research review
3
Research in consumer behavior
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European management journal
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of macromarketing
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
Journal of service management
2
Journal of targeting, measurement and analysis for marketing
2
Legends in marketing
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ECONIS (ZBW)
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Commentary: Statistics in marketing and consumer research
Baron, Steve
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10008697930
Saved in:
2
Information and communication technology and marketing science : a long term perspective on evolving consumer behaviour
Lock, Andrew
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003965739
Saved in:
3
The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment
Rondell, Jimmie G.
;
Sorhammar, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10008780439
Saved in:
4
Staging consciousness : marketing 3.0 post-consumerism and future pathways
Varey, Richard J.
;
McKie, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10008780444
Saved in:
5
Editorial: Marketing in adversity
Baker, Michael John
;
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
Saved in:
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