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~isPartOf:"Journal of customer behaviour"
~subject:"Markenartikel"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Markenartikel
Social Web
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Brand management
17
Markenführung
17
Brand image
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Markenimage
15
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Social web
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1
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Bassiouni, Dina H.
1
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1
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1
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1
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1
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1
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1
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1
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1
Gammoh, Bashar S.
1
Gannon, Valerie
1
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1
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1
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1
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1
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1
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1
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Journal of customer behaviour
Journal of business research : JBR
397
Journal of retailing and consumer services
299
The journal of brand management : an international journal
201
The journal of product & brand management
199
International journal of internet marketing and advertising : IJIMA
99
Psychology & marketing
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Asia Pacific journal of marketing and logistics
66
Journal of promotion management : innovations in planning and applied research
65
Technological forecasting & social change : an international journal
64
International journal of consumer studies
62
International journal of advertising : the review of marketing communications
58
European journal of marketing : EJM
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Cogent business & management
51
International journal of hospitality management
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
Journal of fashion marketing and management
50
Journal of marketing management : MM
49
Marketing intelligence & planning
49
Journal of the Academy of Marketing Science
48
The journal of consumer marketing
48
Journal of international consumer marketing
47
Journal of marketing
47
Journal of internet commerce
46
Marketing letters : a journal of research in marketing
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
International journal of electronic marketing and retailing : IJEMR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of strategic marketing
41
Journal of global marketing
40
Young consumers : insight and ideas for responsible marketers
39
Journal of electronic commerce research : JECR
38
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
35
International journal of contemporary hospitality management
34
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ECONIS (ZBW)
22
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22
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1
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
2
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
3
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
4
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
5
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
6
Groupthink 2.0 : an empirical analysis of customers' conformity-seeking in online communities
Breitsohl, Jan
;
Wilcox-Jones, James Peter
;
Harris, Ian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10011411086
Saved in:
7
Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah
;
Iyer, Pramod
;
Paswan, Audhesh
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
Saved in:
8
An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel
;
Solomon, Michael R.
;
Wolny, Julia
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
Saved in:
9
A model of consumer engagement in a virtual customer environment
Claffey, Ethel
;
Brady, Mairead
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10010519721
Saved in:
10
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
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