//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Tourism management perspectives : TMP"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Controlling"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Web analytics
8
Webanalyse
8
Social Web
6
Social web
6
Internet marketing
3
Online-Marketing
3
Viral marketing
2
Virales Marketing
2
Brand image
1
Brand management
1
Brasilien
1
Brazil
1
Cognition
1
Customer satisfaction
1
Gastronomie
1
Holiday behaviour
1
Hotel industry
1
Hotellerie
1
Information provision
1
Informationsversorgung
1
Internet
1
Internet usage
1
Internetnutzung
1
Kognition
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Miles Davis
1
Music
1
Musik
1
Netnographic sensibility
1
New product development
1
Personalisierung
1
Personalization
1
Political instability
1
Politische Instabilität
1
Produktentwicklung
1
Restaurant industry
1
Risiko
1
Risk
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
Author
All
Björk, Peter
1
Callarisa, Luis
1
Cardiff, John
1
Chaffey, Dave
1
Dennis, Noel
1
Duffy, Katherine
1
García, Javier Sánchez
1
Harrigan, Paul
1
Kauppinen-Räisänen, Hannele
1
Markwell, Kevin
1
Mkono, Muchazondida
1
Oakes, Helen
1
Oakes, Steve
1
Patron, Mark
1
Peterson, Eric T.
1
Reid, Emma
1
Roshchina, Alexandra
1
Wilson, Erica
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of marketing management : MM
Tourism management perspectives : TMP
Journal of advertising research
5
Research in consumer behavior
5
Journal of internet commerce
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Social media listening and monitoring for business applications
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
International marketing in the fast changing world
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
Psychology & marketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The Routledge companion to digital consumption
2
Tourism sensemaking : strategies to give meaning to experience
2
Advances in business and management forecasting
1
Advances in business information systems and analytics (ABISA) book series
1
Advances in game-based learning
1
Advances in social networking and online communities (ASNOC) book series
1
Advances in social networking and online communities book series
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A netnographic sensibility : developing the netnographic/social listening boundaries
Reid, Emma
;
Duffy, Katherine
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011883355
Saved in:
2
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
3
Web-based forums and metaphysical branding
Oakes, Steve
;
Dennis, Noel
;
Oakes, Helen
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 607-624
Persistent link: https://www.econbiz.de/10009776465
Saved in:
4
Applying Quan and Wang's structural model of the tourist experience : a Zimbabwean netnography of food tourism
Mkono, Muchazondida
;
Markwell, Kevin
;
Wilson, Erica
- In:
Tourism management perspectives : TMP
5
(
2013
),
pp. 68-74
Persistent link: https://www.econbiz.de/10009719581
Saved in:
5
A netnographic examination of travelers' online discussion of risks
Björk, Peter
;
Kauppinen-Räisänen, Hannele
- In:
Tourism management perspectives : TMP
2/3
(
2012
),
pp. 65-71
Persistent link: https://www.econbiz.de/10009619824
Saved in:
6
Harnessing social media platforms to measure customer-based hotel brand equity
Callarisa, Luis
;
García, Javier Sánchez
;
Cardiff, John
; …
- In:
Tourism management perspectives : TMP
4
(
2012
),
pp. 73-79
Persistent link: https://www.econbiz.de/10009705184
Saved in:
7
From web analytics to digital marketing optimization : increasing the commercial value of digital analytics
Chaffey, Dave
;
Patron, Mark
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10009614664
Saved in:
8
Competing on web analytics
Peterson, Eric T.
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10003821702
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->