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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Mobile communications"
~subject:"Performance measurement"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of promotion management : JPM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Handbook of research on mobile marketing management
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of advertising research
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Psychology & marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing communications
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Journal of the Academy of Marketing Science
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Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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The journal of applied business research
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The marketing review
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Young consumers : insight and ideas for responsible marketers
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#RideTheMobileTsunami
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in e-business research series (AEBR)
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Advances in electronic marketing
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Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
2
Retail shopwrooms, mobile sales
Willmott, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 229-232
Persistent link: https://www.econbiz.de/10010347055
Saved in:
3
Decca tests contextual mobile marketing
Sear, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 226-228
Persistent link: https://www.econbiz.de/10010347059
Saved in:
4
Barilla goes mobile with Ringo
Pazzagli, Ambra
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 267-269
Persistent link: https://www.econbiz.de/10010385973
Saved in:
5
Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang
;
Murdock, Kenneth
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10010257053
Saved in:
6
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
7
Special issue: focus on mobile marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 201-232
Persistent link: https://www.econbiz.de/10010347044
Saved in:
8
Virtual product placement as a new approach to measure effectiveness of placements
McDonnell, John
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003974788
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