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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~subject:"Consumer behaviour"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Schriftenreihe Studien zum Konsumentenverhalten
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Direct marketing : an international journal
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
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Journal of marketing
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NBER working paper series
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
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International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
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International journal of technology marketing : IJTMkt
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Journal of business & economics research
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of targeting, measurement and analysis for marketing
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Kundenmanagement & Electronic Commerce
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Marketing letters : a journal of research in marketing
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer Gabler Research
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... für Dummies
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Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
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Akron business and economic review
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American journal of agricultural economics
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CSR, Sustainability, Ethics & Governance
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ECONIS (ZBW)
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1
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
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2
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
3
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
4
Powergen : the journey to marketing optimisation
Perrett, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003519363
Saved in:
5
Konsumentenverhalten in der landwirtschaftlichen Direktvermarktung : eine kognitiv-behavioristische Analyse der Determinanten ausgewählter Parameter
Heer, Ines
-
2007
Persistent link: https://www.econbiz.de/10013435820
Saved in:
6
Konsumentenverhalten bei der Nachfrage nach Lebensmitteln aus der Direktvermarktung : eine verhaltenswissenschaftliche Analyse unter Berücksichtigung regionaler Besonderheiten
Zenner, Silvia
-
2004
Persistent link: https://www.econbiz.de/10013435841
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