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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
107
Online-Handel
107
Consumer behaviour
71
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71
E-commerce
63
Electronic Commerce
63
Internet marketing
23
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Journal of economic behavior & organization : JEBO
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of fashion marketing and management
Journal of business research : JBR
46
Journal of retailing and consumer services
41
International journal of hospitality management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Information systems research : ISR
24
Tourism management : research, policies, practice
17
Electronic commerce research
16
Journal of management information systems : JMIS
16
Journal of electronic commerce research : JECR
14
International journal of contemporary hospitality management
12
Journal of internet commerce
11
International journal of electronic marketing and retailing : IJEMR
10
International journal of internet marketing and advertising : IJIMA
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of electronic commerce : IJEC
9
Journal of hospitality marketing & management
9
Journal of marketing communications
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel and tourism marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Electronic commerce research and applications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Global business review
6
International journal of consumer studies
6
International journal of retail and distribution management
6
Journal of marketing
6
Pakistan journal of commerce and social sciences
6
Tourism management perspectives : TMP
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services technology and management
5
Journal of consumer marketing
5
Journal of global marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of international consumer marketing
5
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ECONIS (ZBW)
15
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1
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
- In:
Journal of economic behavior & organization : JEBO
203
(
2022
),
pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
Saved in:
2
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
3
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
4
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
5
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
6
Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
Saved in:
7
Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
Saved in:
8
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
9
A study of purchase influence and behavioral intention on the adoption of electronic word of mouth (eWOM) systems
Goh, Tiong-Thye
;
Yang, Bing
;
Dai, Xin
;
Jin, Dawei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011735119
Saved in:
10
Exploratory study on the stability of consumer rationality in judging online reviews
Nakayama, Makoto
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011654779
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