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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenartikel"
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Search: subject_exact:"Messung von Zahlungsbereitschaften"
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Markenartikel
Willingness to pay
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Dwivedi, Abhishek
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Journal of economic behavior & organization : JEBO
Journal of retailing and consumer services
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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American journal of agricultural economics
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Asia-Pacific journal of business administration
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Canadian journal of agricultural economics : CJAE
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business and emerging markets : IJBEM
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of technology marketing : IJTMkt
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of agricultural and applied economics
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Journal of agricultural and applied economics : JAEE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Saved in:
2
What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Turan, Ceyda Paydas
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665872
Saved in:
3
Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun
;
Lee, Hyunjoo
;
Lee, Jongsu
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
Saved in:
4
Brand experience and consumers' willingness-to-pay (WTP) a price premium : mediating role of brand credibility and perceived uniqueness
Dwivedi, Abhishek
;
Nayeem, Tahmid
;
Murshed, Feisal
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011904333
Saved in:
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