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~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
532
Experiment
514
Vereinigte Staaten
473
Theorie
459
Theory
459
USA
193
United States
193
Marktforschung
189
Game theory
163
Spieltheorie
163
Entscheidung
151
Behavioral economics
150
Verhaltensökonomik
150
Decision
149
Beziehungsmarketing
131
Relationship marketing
131
Marketing management
97
Marketingmanagement
97
Personality psychology
94
Persönlichkeitspsychologie
94
Steuermoral
82
Confidence
80
Brand management
79
Markenführung
79
Tax compliance
79
Vertrauen
79
Wirtschaftspsychologie
78
Werbung
77
Gender
76
Emotion
74
Economic psychology
73
Geschlecht
73
Verbraucher
73
Deutschland
71
Satisfaction
71
Zufriedenheit
71
Risikopräferenz
68
Risk attitude
68
Germany
67
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202
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10
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531
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1
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530
Aufsatz in Zeitschrift
530
Systematic review
2
Übersichtsarbeit
2
Collection of articles of several authors
1
Sammelwerk
1
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English
532
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Foxall, Gordon R.
5
Haws, Kelly L.
5
Lynn, Michael
5
MacInnis, Deborah J.
5
Ranyard, Rob
5
Walker Reczek, Rebecca
5
White, Katherine
5
Azar, Ofer H.
4
Bijmolt, Tammo H. A.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Grunert, Klaus G.
4
Hamilton, Ryan
4
Herrmann, Andreas
4
Houston, Mark B.
4
Schreier, Martin
4
Steenkamp, Jan-Benedict E. M.
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Del Missier, Fabio
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Fornell, Claes
3
Gärling, Tommy
3
Hennig-Thurau, Thorsten
3
Hilton, Denis J.
3
Hoelzl, Erik
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
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Journal of economic psychology : research in economic psychology and behavioral economics
Journal of marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
532
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1
-
10
of
532
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1
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
2
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
3
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
4
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
5
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
6
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
7
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
8
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
9
Eyes on the account size : interactions between attention and budget in consumer choice
Amasino, Dianna R.
;
Dolgin, Jack
;
Huettel, Scott A.
- In:
Journal of economic psychology : research in economic …
97
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014334241
Saved in:
10
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
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