//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of economics & management strategy : JEMS"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Extensive form game"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Radiowerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Extensive form game
Hörfunkwerbung
9
Radio advertising
9
Psychology of advertising
3
Theorie
3
Theory
3
Werbepsychologie
3
1987
1
Advertising
1
Advertising planning
1
Betriebliche Standortwahl
1
Brand
1
Competition
1
Extensives Spiel
1
Fernsehprogramm
1
Fernsehwerbung
1
Firm location choice
1
Internet marketing
1
Markenartikel
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Product differentiation
1
Produktdifferenzierung
1
Promotional materials
1
Public relations
1
Television advertising
1
Television programme
1
USA
1
United States
1
Welt
1
Werbemittel
1
Werbeplanung
1
Werbung
1
Wettbewerb
1
World
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gabszewicz, Jean Jaskold
1
Laussel, Didier
1
Sonnac, Nathalie
1
Published in...
All
Journal of economics & management strategy : JEMS
Journal of marketing research : JMR
Marketing : ZFP ; journal of research and management
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Programming and advertising competition in the broadcasting industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10002393574
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->