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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of fashion marketing and management"
~person:"Chang, Ting-pong Vincent"
~subject:"Brand"
~type:"article"
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of fashion marketing and management
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The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
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