The mediating effect of brand trust between online customer reviews and willingness to buy
Ting-Pong Vincent Chang; Jo Rhodes; Peter Lok
| Year of publication: |
2013
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|---|---|
| Authors: | Chang, Ting-pong Vincent ; Rhodes, Jo ; Lok, Peter |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 11.2013, 1, p. 22-42
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| Subject: | brand trust | consumer decision making | online customer reviews | reliability dimension | willingness to buy | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792129