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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of services marketing"
~subject:"Viral marketing"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
Virales Marketing
93
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
39
Social web
39
Internet marketing
37
Online-Marketing
37
Online retailing
27
Online-Handel
27
Beziehungsmarketing
17
Relationship marketing
17
Customer satisfaction
16
Kundenzufriedenheit
16
E-commerce
13
Electronic Commerce
13
Dienstleistungsqualität
12
Service quality
12
Personalisierung
10
Personalization
10
Social media
9
Confidence
8
Credibility
8
Data Mining
8
Data mining
8
Glaubwürdigkeit
8
Vertrauen
8
Advertising effects
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USA
7
United States
7
Werbewirkung
7
Brand management
6
Customer integration
6
Kundenintegration
6
Markenführung
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social media
6
Customer service
5
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5
Kundenservice
5
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Article
93
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93
Aufsatz in Zeitschrift
93
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English
93
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Aiken, K. Damon
2
Dens, Nathalie
2
Korgaonkar, Pradeep
2
Lu, Qi
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Pelsmacker, Patrick de
2
Petrescu, Maria
2
Qin, Li
2
Zhang, Dongsong
2
Akareem, Husain Salilul
1
Alexandrov, Aliosha
1
Amaya Rivas, Adriana A.
1
Arazy, Ofer
1
Bakri, Marlini
1
Balaji, M. S.
1
Bargoni, Augusto
1
Basu, Rituparna
1
Bat, Tuya
1
Battisti, Enrico
1
Beatty, Sharon E.
1
Becker-Özcamlica, Hürrem
1
Bigné Alcañiz, J. Enrique
1
Boush, David M.
1
Burns, Zara
1
Carlson, Jamie
1
Carneiro, Teresa Cristina Janes
1
Chang, Yonghwan
1
Changchit, Chuleeporn
1
Chelminski, Piotr
1
Chen, Chun-Der
1
Chen, Tom
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chenet, Pierre
1
Cheng, Chun Jacob
1
Chi, Robert T.
1
Chia, Kai-Chieh
1
Chiagouris, Larry G.
1
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Journal of electronic commerce research : JECR
Journal of internet commerce
The journal of services marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
93
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Liminal digital birthspaces : social media and consumer proactivity for well-being
Bakri, Marlini
;
Davey, Janet
;
Krisjanous, Jayne
;
Maude, …
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1059-1074
Persistent link: https://www.econbiz.de/10014333594
Saved in:
3
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
4
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
5
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
6
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
7
The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto
;
Giachino, Chiara
;
Battisti, Enrico
; …
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013542891
Saved in:
8
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
9
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
10
"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria
;
Goode, Amy
;
Burns, Zara
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
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