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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing"
~subject:"Website"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Subject
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Website
Internet marketing
95
Online-Marketing
95
Consumer behaviour
81
Konsumentenverhalten
81
Social Web
54
Social web
54
Advertising effects
51
Werbewirkung
51
Advertising
46
Werbung
46
Viral marketing
34
Virales Marketing
34
Online retailing
26
Online-Handel
26
Brand management
24
Markenführung
24
Brand image
20
Markenimage
20
USA
19
United States
19
Beziehungsmarketing
17
Relationship marketing
17
advertising
17
E-commerce
16
Electronic Commerce
16
International marketing
15
Internationales Marketing
15
Marketing management
13
Marketingmanagement
13
Social media
9
Search engine
8
Suchmaschine
8
social media
8
Brand
7
China
7
Markenartikel
7
Social network
7
Soziales Netzwerk
7
Credibility
6
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2
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Article
12
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Aufsatz in Zeitschrift
Article in journal
12
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English
12
Author
All
Singh, Nitish
2
Bijmolt, Tammo H. A.
1
Bleier, Alexander
1
Chandukala, Sandeep R.
1
Chao, Jenyi
1
Chao, Mike Chen-Ho
1
Chen, Shengjun
1
Chen, YiFeng Nancy
1
Chiu, Yu-Ping
1
Chun, Wootae
1
Forman, Christopher
1
Groene, Nicole
1
Harmeling, Colleen M.
1
Hoekstra, Janita Cornelia
1
Hsieh, Ai-Yun
1
Hsu, Chin-chun
1
Huang, Shiu-Li
1
Huizingh, Eelko
1
Ittersum, Koert van
1
Kim, Jun B.
1
Krawczyk, Adriana C.
1
Ku, Hsiao-Hsuan
1
Lin, Jiabao
1
Liu, Qing
1
Lo, Shao-Kang
1
Luo, Xin
1
Mallapragada, Girish
1
Moura, Francisco Tigre
1
Murphy, Jamie
1
Olaru, Doina
1
Palmatier, Robert W.
1
Piehler, Robert
1
Schumann, Jan Hendrik
1
Ullrich, Sebastian
1
Veheim, Thomas
1
Wangenheim, Florian von
1
Wirtz, Bernd W.
1
Xu, Jiao
1
Yan, Yanmei
1
Zhao, Sam
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of marketing
Journal of retailing and consumer services
23
Journal of internet commerce
18
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
Journal of business research : JBR
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic marketing and retailing : IJEMR
12
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of advertising research
8
Journal of hospitality marketing & management
7
Journal of marketing communications
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of electronic commerce : IJEC
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of organizational computing and electronic commerce
6
Journal of promotion management : JPM
6
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of business information systems : IJBIS
5
Journal of fashion marketing and management
5
Journal of management information systems : JMIS
5
Technological forecasting & social change : an international journal
5
Electronic commerce research
4
International journal of Indian culture and business management
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of vacation marketing : an international journal
4
Marketing intelligence & planning
4
The service industries journal
4
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Source
All
ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
Where to place online advertisements? : the commercialization congruence between online
advertising
and web site context
Hsieh, Ai-Yun
;
Lo, Shao-Kang
;
Chiu, Yu-Ping
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011452227
Saved in:
2
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
3
Targeted online
advertising
: using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
4
Understanding the impact of social commerce website technical features on repurchase intention : a Chinese guanxi perspective
Lin, Jiabao
;
Yan, Yanmei
;
Chen, Shengjun
;
Luo, Xin
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 225-244
Persistent link: https://www.econbiz.de/10011746728
Saved in:
5
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
6
Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li
;
Ku, Hsiao-Hsuan
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
Saved in:
7
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
8
The influence of culture in website design and users' perceptions : three systematic reviews
Moura, Francisco Tigre
;
Singh, Nitish
;
Chun, Wootae
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011626496
Saved in:
9
Providing information and enabling transactions : which website function is more important for success?
Hoekstra, Janita Cornelia
;
Huizingh, Eelko
;
Bijmolt, …
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011296888
Saved in:
10
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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