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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Confidence"
~subject:"Personality psychology"
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Brand loyalty
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Journal of electronic commerce research : JECR
Journal of retailing and consumer services
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6
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Asia Pacific journal of marketing and logistics
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Exploring the rise of fandom in contemporary consumer culture
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1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
3
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
4
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
5
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
Saved in:
6
Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
Saved in:
7
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
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