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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Li, Yuzhu"
~subject:"Online-Handel"
~subject:"Viral marketing"
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Consumer learning embedded in electronic word of mouth
Lu, Xiaoling
;
Li, Yuzhu
;
Zhang, Zhe
;
Rai, Bharatendra
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 300-316
Persistent link: https://www.econbiz.de/10010476761
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