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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Advertising"
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Search: subject:"Internet marketing"
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Advertising
Internet marketing
49
Online-Marketing
49
Consumer behaviour
27
Konsumentenverhalten
27
Social Web
25
Social web
25
Online retailing
16
Online-Handel
16
Viral marketing
16
Virales Marketing
16
E-commerce
11
Electronic Commerce
11
Advertising effects
10
Werbewirkung
10
Social media
9
Beziehungsmarketing
7
Relationship marketing
7
Website
7
Brand image
5
Credibility
5
Glaubwürdigkeit
5
Markenimage
5
Search engine
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Structural equation model
5
Strukturgleichungsmodell
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Suchmaschine
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Werbung
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China
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Informationsverhalten
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Markenführung
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Customer satisfaction
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Hotel industry
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English
5
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Chang, Chia-ling
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chen, Zong-Cheng
1
Chiu, Yu-Ting
1
Chu, Chenyu
1
Chu, Xiumin
1
Daiser, Peter
1
Göttel, Vincent
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Li, Minqiang
1
Li, Zhiyong
1
Ling, Haifeng
1
Liu, Yezheng
1
Nan, Guofang
1
Steffes Hansen, Sara
1
Wirtz, Bernd W.
1
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Journal of electronic commerce research : JECR
International journal of advertising : the review of marketing communications
69
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
40
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
CESifo working papers
7
Cogent business & management
7
International journal of electronic commerce : IJEC
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
Electronic commerce research and applications
6
Health marketing quarterly
6
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ECONIS (ZBW)
5
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1
Advertising or brokerage model for social platforms with a commerce feature
Nan, Guofang
;
Chu, Chenyu
;
Li, Zhiyong
;
Li, Minqiang
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10012816120
Saved in:
2
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
3
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
4
An annotation approach to contextual advertising for online ads
Chen, Yen-liang
;
Chen, Zong-Cheng
;
Chiu, Yu-Ting
; …
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
2
,
pp. 123-137
Persistent link: https://www.econbiz.de/10011296856
Saved in:
5
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
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