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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Brand management"
~subject:"Market research"
~subject:"Social Web"
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Search: subject_exact:"Werbekontaktanalyse"
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Brand management
Market research
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Advertising effects
17
Werbewirkung
17
Consumer behaviour
10
Internet marketing
10
Konsumentenverhalten
10
Online-Marketing
10
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7
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7
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Bigné Alcañiz, J. Enrique
1
Chang, Ya Ping
1
Chen, Xiayu
1
Chu, Xiumin
1
Daiser, Peter
1
Dens, Nathalie
1
Göttel, Vincent
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Ling, Haifeng
1
Liu, Yezheng
1
Martínez-Navarro, Jesús
1
Pelsmacker, Patrick de
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Qin, Li
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Steffes Hansen, Sara
1
Verhellen, Yann
1
Wirtz, Bernd W.
1
Zhu, Dong Hong
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Journal of electronic commerce research : JECR
International journal of advertising : the review of marketing communications
68
Journal of business research : JBR
67
Journal of marketing communications
53
International journal of advertising : the quarterly review of marketing communications
42
Journal of advertising research
35
Journal of promotion management : innovations in planning and applied research
34
International journal of internet marketing and advertising : IJIMA
32
The journal of product & brand management
32
Journal of promotion management : JPM
29
Journal of retailing and consumer services
29
Psychology & marketing
28
The journal of brand management : an international journal
25
SpringerLink / Bücher
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing : ZFP ; journal of research and management
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research : JMR
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing intelligence & planning
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Marketing letters : a journal of research in marketing
12
Journal of current issues and research in advertising
11
Asia Pacific journal of marketing and logistics
10
Journal of the Academy of Marketing Science
10
Cogent business & management
9
European journal of marketing : EJM
9
Journal of global marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of hospitality management
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of sports marketing & sponsorship
8
Journal of strategic marketing
8
The journal of consumer marketing
8
Young consumers : insight and ideas for responsible marketers
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of consumer studies
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
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ECONIS (ZBW)
7
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1
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
2
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
3
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
4
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
Saved in:
5
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
6
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
7
Word-of-blog for movies : a predictor and an outcome of box office revenue
Qin, Li
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
3
,
pp. 187-198
Persistent link: https://www.econbiz.de/10009387323
Saved in:
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