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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Brand management"
~subject:"Product Placement"
~subject:"Social Web"
~subject:"Theorie"
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Journal of electronic commerce research : JECR
Expert journal of marketing
10
ERIM report series research in management
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New York economic review : journal of the New York State Economics Association
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International journal of electronic business
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Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels
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International journal of advertising : the quarterly review of marketing communications
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International journal of entrepreneurship and small business : IJESB
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International journal of industrial organization
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International journal of technology marketing : IJTMkt
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Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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