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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Markenführung"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Directory"
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Markenführung
Social Web
Consumer behaviour
2
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Social web
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Advertising effects
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Brand image
1
Brand management
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Brand placement
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Celebrity endorsement
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Celebrity expert endorsement
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Celebrity-Werbung
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Expert review
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Film industry
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Filmwirtschaft
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Markenimage
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Online reviews
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Dens, Nathalie
2
Pelsmacker, Patrick de
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Purnawirawan, Nathalia
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Verhellen, Yann
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Journal of electronic commerce research : JECR
Expert journal of marketing
10
Journal of consumer research : JCR ; an interdisciplinary journal
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Business horizons
1
Central European business review : CEBR
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European research on management and business economics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
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Journal of business economics and management
1
Journal of cultural economics
1
Journal of decision systems
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of risk and financial management : JRFM
1
Journal of tourism, sustainability and well-being
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management information systems : mis quarterly
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of applied business research
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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