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~isPartOf:"Journal of euromarketing"
~subject:"Brand"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Internationales Marketing"
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Brand
Konsumentenverhalten
International marketing
26
Internationales Marketing
26
Brand management
7
Consumer behaviour
7
Markenführung
7
EU countries
6
EU-Binnenmarkt
6
EU-Staaten
6
Single European market
6
Brand image
5
Markenimage
5
Advertising effects
3
Auslandsinvestition
3
Foreign investment
3
KMU
3
Multinationales Unternehmen
3
SME
3
Transnational corporation
3
Werbewirkung
3
Advertising
2
Außenwirtschaftsförderung
2
China
2
Designation of origin
2
Europa
2
Europe
2
Globalisierung
2
Globalization
2
Herkunftsbezeichnung
2
Hong Kong
2
Hongkong
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Rules of origin
2
Trade promotion
2
Turkey
2
Türkei
2
Ursprungsregeln
2
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Article
8
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8
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8
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English
8
Author
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Chu-Weininger, Ming Ying Lisa
1
Cleff, Thomas
1
Czarnecka, Barbara
1
Gelbrich, Katja
1
Gisbergen, Marnix S. van
1
Gäthke, Daniel
1
Harcar, Talha
1
Kaynak, Erdener
1
Keles, Serap
1
Ketelaar, Paul E.
1
Linssen, Lisbeth
1
Maesen, Stijn
1
Martinez, César Javier Sepúlveda
1
Panibratov, Andrej Ju.
1
Pegan, Giovanna
1
Vianelli, Donata
1
Walter, Nadine
1
Weininger, Michael A.
1
Westjohn, Stanford A.
1
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Published in...
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Journal of euromarketing
International marketing review
46
Journal of international marketing
40
Journal of business research : JBR
38
Journal of global marketing
24
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
14
The journal of brand management : an international journal
13
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of product & brand management
8
Handbook of research in international marketing
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
SpringerLink / Bücher
7
Cross-cultural and critical perspectives on brands
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
5
International journal of business and globalisation : IJBG
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
International journal of business and emerging markets : IJBEM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
European research studies
3
IMADI.net-Projektbericht
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Islamic marketing
3
Journal of marketing
3
Psychology & marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Brands and brand management : contemporary research perspectives
2
Business horizons
2
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
2
Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Czarnecka, Barbara
;
Keles, Serap
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010497693
Saved in:
3
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
4
Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
5
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
6
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
7
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas
;
Martinez, César Javier Sepúlveda
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
Saved in:
8
Cross-cultural markets and consumer behaviors: the case of China and Turkey
Chu-Weininger, Ming Ying Lisa
;
Weininger, Michael A.
- In:
Journal of euromarketing
18
(
2009
)
3
,
pp. 189-198
Persistent link: https://www.econbiz.de/10003892427
Saved in:
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