The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Talha Harcar; Erdener Kaynak
| Year of publication: |
2015
|
|---|---|
| Authors: | Harcar, Talha ; Kaynak, Erdener |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 24.2015, 2/3, p. 120-131
|
| Subject: | Country-of-origin | ethnocentrism | cross-cultural experiment | Turkey | Türkei | Konsumentenverhalten | Consumer behaviour | Experiment | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Kulturelle Identität | Cultural identity | Softdrink | Soft drink | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408858