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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international marketing"
~person:"Assaf, A. Georges"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
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Consumer behaviour
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Designation of origin
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Emotion
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Herkunftsbezeichnung
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Markenimage
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affinity
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animosity
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country-induced predispositions
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Assaf, A. Georges
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Journal of fashion marketing and management
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Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Kock, Florian
;
Josiassen, Alexander
;
Assaf, A. Georges
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012106865
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