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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Clothing"
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Search: subject_exact:"Markenidentität"
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Clothing
Brand image
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Consumer behaviour
103
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Brand management
90
Markenführung
90
Tourism marketing
54
Tourismusmarketing
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Kwon, Wi-suk
2
Aagerup, Ulf
1
Bahng, Young Jin
1
Bakış, Selen
1
Bennur, Shubhapriya
1
Büdeyri-Turan, Işıl
1
Chang, Jae Youn
1
Erdoğmuş, İrem
1
Forney, Judith
1
Hawley, Jana M.
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Jegethesan, Kavisha
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Jin, Byoungho
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KIncade, Doris H.
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Kim, Youn-Kyung
1
Kim, Youn-kyung
1
Kitapçı, Hakan
1
Knight, Dee
1
Kumar, Archana
1
Lee, Hyun-joo
1
Lee, Min-Young
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Lee, Seung-eun
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Lennon, Sharron J.
1
Mylonakis, John
1
Nikolouli, Konstantina
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Pelton, Lou
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Schanski, Morgan
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Shen, Dong
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Sneddon, Joanne N.
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Soutar, Geoffrey N.
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Tong, Xiao
1
Touchette, Ben
1
Ugolini, Marta Maria
1
Vigolo, Vania
1
Wang, Qiuyue
1
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Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of retailing and consumer services
3
Global business review
2
International journal of management practice : IJMP
2
International journal of technology marketing : IJTMkt
2
Journal of global fashion marketing : JGfM
2
Journal of international consumer marketing
2
Journal of marketing communications
2
The IUP journal of brand management : IJBRM
2
The journal of consumer marketing
2
African journal of business and economic research : AJBER
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Corporate communications : an international journal
1
Economics & finance notes
1
Emerging research on Islamic marketing and tourism in the global economy
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of enterprise network management
1
International journal of export marketing : IJExportM
1
International journal of green economics : IJGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal for global business advancement : JGBA
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Management : journal of contemporary management issues
1
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
1
Psychology & marketing
1
Regimewechsel und Gesellschaftswandel in Osteuropa : Beiträge für die 15. Tagung junger Osteuropa-Experten
1
Sport, Business and Management : an international journal ; SBM
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
2
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
4
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
5
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
6
College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
7
Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory
Bennur, Shubhapriya
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009784779
Saved in:
8
Young Australian consumers’ preferences for fashion apparel attributes
Jegethesan, Kavisha
;
Sneddon, Joanne N.
;
Soutar, Geoffrey N.
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009577054
Saved in:
9
The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach
Kim, HaeJung
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 418-441
Persistent link: https://www.econbiz.de/10009667828
Saved in:
10
The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty
Erdoğmuş, İrem
;
Büdeyri-Turan, Işıl
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009667834
Saved in:
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