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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~person:"Kumar, V."
~type_genre:"Article in journal"
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Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
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4
Customer value
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
customer engagement
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customer lifetime value
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Kumar, V.
Grewal, Dhruv
7
Lennon, Sharron J.
7
Palmatier, Robert W.
7
Phau, Ian
7
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Chattaraman, Veena
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Johnson, Kim K. P.
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Khare, Arpita
4
Lee, Yuri
4
Sadachar, Amrut
4
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4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Costa, Marconi Freitas da
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Hodges, Nancy
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Jain, Sheetal
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Journal of fashion marketing and management
Journal of marketing
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Psychology & marketing
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ECONIS (ZBW)
6
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1
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
3
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
6
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
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