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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand loyalty"
~subject:"Customer integration"
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Search: subject_exact:"Markenloyalität"
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Brand loyalty
Customer integration
Markentreue
52
Consumer behaviour
49
Konsumentenverhalten
49
Beziehungsmarketing
47
Brand management
47
Markenführung
47
Relationship marketing
47
Brand
37
Brand image
37
Markenartikel
37
Markenimage
37
Customer satisfaction
16
Kundenzufriedenheit
16
Social Web
10
Social web
10
Internet marketing
7
Online-Marketing
7
Einzelhandel
6
Retail trade
6
Confidence
5
Emotion
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social media
5
Vertrauen
5
Brand trust
4
Customer retention
4
Fashion
4
Kundenbindung
4
Mode
4
brand loyalty
4
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Online retailing
3
Online-Handel
3
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2
Altersgruppe
2
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52
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2
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English
52
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Dawes, John
2
Han, Heesup
2
Leckie, Civilai
2
Trinh, Giang
2
Abbes, Intissar
1
Abratt, Russell
1
Ahn, Jiseon
1
Aktan, Damla
1
Anabila, Peter
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Arroyo-Cañada, Francisco-Javier
1
Athanasopoulou, Pinelopi
1
Bruwer, Johan
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Confente, Ilenia
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Doh, Sun-Jae
1
Duffy, Katherine
1
Dugar, Anurag
1
Elms, Jonathan
1
Esmaeilpour, Fariba
1
Fatma, Mobin
1
Fetscherin, Marc
1
Francisco-Maffezzolli, Eliane Cristine
1
Galan, Jean-Philippe
1
Giovanis, Apostolos N.
1
Grace, Debra
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hall, Justin R.
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hollebeek, Linda D.
1
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Journal of fashion marketing and management
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
32
The journal of product & brand management
25
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
52
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1
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
10
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
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