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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
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Search: subject_exact:"Markenidentität"
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Marketing management
Brand image
134
Markenimage
134
Consumer behaviour
97
Konsumentenverhalten
97
Brand management
92
Markenführung
92
Brand
48
Markenartikel
48
Beziehungsmarketing
23
Relationship marketing
23
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Social Web
18
Social web
18
Internet marketing
17
Online-Marketing
17
Bekleidung
16
Clothing
16
Designation of origin
15
Herkunftsbezeichnung
15
Brand loyalty
11
Advertising effects
10
Werbewirkung
10
China
8
Corporate reputation
8
Firmenimage
8
Marketingmanagement
8
USA
8
Brand equity
7
Confidence
7
Personality psychology
7
Persönlichkeitspsychologie
7
United States
7
Vertrauen
7
Brand personality
6
Bekleidungsindustrie
5
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5
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8
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Agbemabiese, George Cudjoe
1
Anning-Dorson, Thomas
1
Bang Nguyen Viet
1
Brem, Alexander
1
Dang Huu Phuc
1
Hawley, Jana M.
1
Hoa Pham
1
Horn, Christian Franz
1
Ivens, Björn
1
Lee, Seung-eun
1
Manlow, Veronica
1
Mensah, Priscilla
1
Merrilees, Bill
1
Nobbs, Karinna
1
Odoom, Raphael
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Schanski, Morgan
1
Tong, Xiao
1
Torres, Ann M.
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Touchette, Ben
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Journal of fashion marketing and management
Marketing intelligence & planning
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
8
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
3
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ECONIS (ZBW)
8
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1
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
2
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
4
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
5
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
6
Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Manlow, Veronica
;
Nobbs, Karinna
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009732064
Saved in:
7
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
8
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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