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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~person:"Yoon, Song-oh"
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Yoon, Song-oh
Belk, Russell W.
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of business research : JBR
2
Journal of marketing research : JMR
1
Research paper series / Stanford Graduate School of Business
1
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The effect of category label specificity on consumer choice
Kim, Hee-Jin
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 765-777
Persistent link: https://www.econbiz.de/10011614761
Saved in:
2
The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
Saved in:
3
To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh
;
Suk, Kwanho
;
Lee, Seon Min
;
Park, Eun Young
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
Saved in:
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