The effect of attribute-based and alternative-based processing on consumer choice in context
Jung Min Jang, Song Oh Yoon
| Year of publication: |
September 2016
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|---|---|
| Authors: | Jang, Jung Min ; Yoon, Song-oh |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 511-524
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| Subject: | Decision process | Attribute-based | Alternative-based | Choices in context | Context effect | Compromise effect | Attraction effect | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Experiment | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9346-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537276