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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
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Search: subject:"Markenführung"
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Brand management
218
Markenführung
218
Consumer behaviour
146
Konsumentenverhalten
146
Markenimage
111
Brand image
109
Brand
84
Markenartikel
84
Beziehungsmarketing
48
Relationship marketing
48
Fashion
47
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47
Luxury goods
40
Luxusgüter
40
Markenpolitik
40
Advertising effects
36
Werbewirkung
36
Deutschland
35
Germany
35
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25
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25
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24
Business-to-business marketing
24
Theorie
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Theory
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Internet marketing
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19
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Marketing
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Huber, Frank
5
Phau, Ian
5
Ndubisi, Nelson Oly
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Baumgarth, Carsten
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Warnaby, Gary
3
Ahlert, Dieter
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bruhn, Manfred
2
DelVecchio, Devon
2
Fraser, Cynthia
2
Geiger, Ingmar
2
Göttgens, Olaf
2
Hamilton Rice, Dan
2
Hultman, Magnus
2
Kim, HaeJung
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Kim, Jieun
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Lee, Michael S. W.
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Lee, Yuri
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Rauschnabel, Philipp A.
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Rempel, Jan Eric
2
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2
Sauer, Nicola E.
2
Sprott, David E.
2
Strebinger, Andreas
2
Vollhardt, Kai
2
Woisetschläger, David
2
Aaker, David A.
1
Aboulnasr, Khaled
1
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1
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Journal of fashion marketing and management
Psychology & marketing
Springer eBook Collection / Business and Economics
Journal of business research : JBR
692
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
566
The journal of product & brand management
386
SpringerLink / Bücher
373
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
126
Journal of strategic marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Springer eBook Collection
116
Journal of marketing
114
Journal of marketing communications
112
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
110
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
76
International journal of internet marketing and advertising : IJIMA
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of advertising : the review of marketing communications
68
Journal of advertising research
68
Journal of international consumer marketing
67
International marketing review
65
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
63
Cogent business & management
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
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ECONIS (ZBW)
255
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1
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10
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255
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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