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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
~subject:"Persönlichkeitspsychologie"
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Search: subject:"Markenführung"
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Persönlichkeitspsychologie
Brand management
177
Markenführung
177
Consumer behaviour
133
Konsumentenverhalten
133
Brand image
98
Markenimage
98
Brand
74
Markenartikel
73
Fashion
47
Mode
47
Luxury goods
39
Luxusgüter
39
Beziehungsmarketing
38
Relationship marketing
38
Advertising effects
28
Werbewirkung
28
Social Web
25
Social web
25
Internet marketing
20
Online-Marketing
20
Personality psychology
18
Bekleidungsindustrie
13
Clothing industry
13
Brand loyalty
11
Advertising
10
B-to-B-Marketing
10
Business-to-business marketing
10
Customer satisfaction
10
Kundenzufriedenheit
10
Textile distribution
10
Textilhandel
10
Werbung
9
Emotion
8
Markentreue
8
Brand extension
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Gesellschaft
7
Markentransfer
7
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English
18
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Bauer, Brittney C.
2
Amar, Moty
1
Ansell, Jonathan
1
Arnold, Mark J.
1
Bagozzi, Richard P.
1
Bao, Jia Yao Esther
1
Bargoni, Augusto
1
Cardamone, Ernesto
1
Carlson, Brad D.
1
Chang, Jae Youn
1
Cho, Eunjoo
1
Dunnett, Susan
1
Eisele, Anita
1
Fitzsimons, Gavan J.
1
Gaustad, Tarje
1
Giachino, Chiara
1
Giovannini, Sarah
1
Grabner-Kräuter, Sonja
1
Gutuleac, Rada
1
Gvili, Yaniv
1
Hsu, Li-Chun
1
Huang, Hazel H.
1
Huber, Frank
1
Hultman, Magnus
1
Karampela, Maria
1
Keeling, Kathleen A.
1
Kostyra, Martyna
1
Kwon, Wi-suk
1
Meyer, Frederik
1
Miceli, Gaetano
1
Mitchell, Vincent-Wayne
1
Mostaghel, Rana
1
Mousavi, Sahar
1
Oghazi, Pejvak
1
Raimondo, Maria Antonietta
1
Razmus, Wiktor
1
Roper, Stuart
1
Rosenaum-Elliott, Richard
1
Samuelsen, Bendik M.
1
Strandberg, Carola
1
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Journal of fashion marketing and management
Psychology & marketing
Journal of business research : JBR
39
The journal of brand management : an international journal
24
The journal of product & brand management
16
Journal of retailing and consumer services
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of international consumer marketing
6
European journal of marketing
5
International journal of sports marketing & sponsorship
5
International marketing review
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of hospitality management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International review on public and non-profit marketing
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
Technological forecasting & social change : an international journal
3
Arts and the market
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
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ECONIS (ZBW)
18
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1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
6
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
7
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
8
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
9
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
10
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
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