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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
~subject:"Confidence"
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Beziehungsmarketing
Confidence
Social Web
53
Social web
53
Consumer behaviour
26
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26
Fashion
22
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Internet marketing
16
Online-Marketing
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Kang, Ju-Young M.
2
Becker, Christian
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Cho, Eunjoo
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Geissinger, Andrea
1
Han, Jinhee
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Hsu, Li-Chun
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Prados-Peña, M. Belén
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Radclyffe-Thomas, Natascha
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Roncha, Ana
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Shin, Eonyou
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Stichnoth, Fabian
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Straker, Karla
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Journal of fashion marketing and management
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
106
Journal of retailing and consumer services
78
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Technological forecasting & social change : an international journal
27
Journal of internet commerce
24
Journal of strategic marketing
24
International journal of electronic marketing and retailing : IJEMR
23
International journal of business information systems : IJBIS
21
The journal of brand management : an international journal
20
Business horizons
19
Journal of marketing communications
19
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
17
Journal of service management
15
Cogent business & management
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic commerce : IJEC
14
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of hospitality marketing & management
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
SpringerLink / Bücher
13
Tourism management : research, policies, practice
13
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
The journal of business & industrial marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of global marketing
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
13
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1
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
4
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
5
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
6
Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailer
Kang, Ju-Young M.
;
Kim, Jieun
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10011773339
Saved in:
7
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
8
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
9
How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Roncha, Ana
;
Radclyffe-Thomas, Natascha
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 300-321
Persistent link: https://www.econbiz.de/10011594911
Saved in:
10
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M.
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
Saved in:
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