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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand extension"
~subject:"Unternehmenskultur"
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Brand extension
Unternehmenskultur
Brand management
617
Markenführung
617
Brand image
389
Markenimage
389
Consumer behaviour
385
Konsumentenverhalten
385
Brand
321
Markenartikel
319
Beziehungsmarketing
108
Relationship marketing
108
Luxury goods
95
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95
Social Web
75
Social web
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Fashion
68
Mode
68
Brand architecture
57
Markenarchitektur
56
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55
Marketingmanagement
55
Corporate reputation
48
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48
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47
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44
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44
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Corporate Social Responsibility
38
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38
Brand loyalty
34
Personality psychology
33
Persönlichkeitspsychologie
33
Markentransfer
32
Customer satisfaction
28
Kundenzufriedenheit
28
Advertising effects
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59
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Balmer, John M. T.
6
Burmann, Christoph
2
Choi, Tsan-Ming
2
Dwivedi, Abhishek
2
Hennigs, Nadine
2
Liu, Shuk-ching
2
Merrilees, Bill
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russell
1
Altuna, Oylum Korkut
1
Arslan, F. Müge
1
Athanasopoulou, Pinelopi
1
Auh, Seigyoung
1
Aula, Hanna-Mari
1
Aulōnitēs, Geōrgios I.
1
Balmer, John M.T.
1
Bargenda, Angela
1
Behrens, Stefan
1
Bei, Lien-ti
1
Besharat, Ali
1
Brexendorf, Tim O.
1
Burghausen, Mario
1
Burt, Steve
1
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1
Bündgen, Karolin
1
Carduck, Juliane
1
Carvalho, Leonor Vacas de
1
Chen, Tong
1
Chen, Yu-Shan Athena
1
Choi, Sunhee
1
Choy, Minkyung
1
Claren, Saskia
1
Costa, Patricio
1
Cronley, Maria
1
El-Amir, Ayman
1
Erjansola, Ari-Matti
1
Faßnacht, Martin
1
Ford, Becky R.
1
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Journal of fashion marketing and management
The journal of brand management : an international journal
Journal of business research : JBR
40
The journal of product & brand management
28
European journal of marketing : EJM
18
Psychology & marketing
17
SpringerLink / Bücher
12
Journal of the Academy of Marketing Science
11
Brand management ; Vol. 3
10
Journal of marketing management : MM
10
Journal of marketing
8
Business horizons
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of retailing and consumer services
7
Marketing intelligence & planning
7
Organizational identity in practice
7
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of international consumer marketing
6
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Corporate communications : an international journal
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International studies of management and organization
5
Reihe: Marketing : MAR
5
Research
5
AMS review : official publication of the Academy of Marketing Science
4
Corporate brand and corporate reputation
4
Corporate reputation review : an international journal
4
Innovatives Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of hospitality management
4
International journal of sport management and marketing : IJSMM
4
International journal of sports marketing & sponsorship
4
International marketing review
4
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ECONIS (ZBW)
59
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From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
3
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
4
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
5
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
6
Spillover effects of competitive rivalry on brand extensions
Pontes, Nicolas
;
Pontes, Vivian
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 402-412
Persistent link: https://www.econbiz.de/10012550325
Saved in:
7
Free the brand : how a logo frame influences the potentiality of brand extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
8
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
9
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
10
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
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