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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Consumer behaviour
Werbewirkung
Konsumentenverhalten
4
Sportbekleidung
4
Sportswear
4
Advertising effects
2
Advertising
1
Brand image
1
Coffee
1
Communication
1
Consumer goods marketing
1
Deutschland
1
Familie
1
Family
1
Football
1
Footwear
1
Fußball
1
Germany
1
Innovation
1
Jugendliche
1
Kaffee
1
Kommunikation
1
Konsumgütermarketing
1
Lebensstil
1
Lifestyle
1
Markenimage
1
Schuhe
1
South Africa
1
Sponsoring
1
Sponsorship
1
Südafrika
1
Taiwan
1
USA
1
United States
1
Werbung
1
Youth
1
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4
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English
3
German
1
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Backhaus, Christof
1
Chang, Kai-Ming
1
Evanschitzky, Heiner
1
Hodges, Nancy
1
Hsu, Jane Lu
1
Huang, Wei
1
Radder, Laetitia
1
Woisetschläger, David
1
Wray, Anja Zurcher
1
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Journal of fashion marketing and management
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
The journal of product & brand management
2
European Sport management quarterly : ESMQ
1
International journal of Islamic marketing and branding
1
International journal of business and emerging markets : IJBEM
1
International journal of markets and business systems
1
International journal of sport management and marketing : IJSMM
1
Journal of economics & management strategy : JEMS
1
Journal of marketing management : MM
1
New developments and approaches in consumer behavior research
1
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ECONIS (ZBW)
4
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Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
Saved in:
2
Purchase of clothing and its linkage to family communication and lifestyles among young adults
Hsu, Jane Lu
;
Chang, Kai-Ming
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10003737142
Saved in:
3
High-involvement and low-involvement products : a comparison of brand awareness among students at a South African university
Radder, Laetitia
;
Huang, Wei
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 232-243
Persistent link: https://www.econbiz.de/10003737196
Saved in:
4
Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher
;
Hodges, Nancy
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
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