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~isPartOf:"Journal of fashion marketing and management"
~person:"Cho, Eunjoo"
~person:"Das, Gopal"
~subject:"Markenimage"
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Markenimage
Brand image
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Consumer behaviour
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Ad-brand congruency
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Brand management
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CSR
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Consumer-based retailer equity
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Cho, Eunjoo
Das, Gopal
Phau, Ian
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Kim, HaeJung
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Kwon, Wi-suk
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Journal of fashion marketing and management
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of global fashion marketing : JGfM
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Journal of strategic marketing
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Psychology & marketing
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The IUP journal of brand management : IJBRM
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The journal of consumer marketing
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ECONIS (ZBW)
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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
2
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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