Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Gopal Das
| Year of publication: |
2015
|
|---|---|
| Authors: | Das, Gopal |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 2, p. 188-204
|
| Subject: | India | Store attributes | Consumer-based retailer equity | Department retail brand | Department stores | Mall-intercept survey | Einzelhandel | Retail trade | Warenhaus | Department store | Indien | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326829