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~isPartOf:"Journal of fashion marketing and management"
~subject:"Markenartikel"
~subject:"Markentransfer"
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Markenartikel
Markentransfer
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
65
Markenführung
65
Fashion
55
Mode
55
Brand image
54
Markenimage
54
Brand
37
Luxury goods
34
Luxusgüter
34
Bekleidung
22
Clothing
22
Bekleidungsindustrie
17
Clothing industry
17
Beziehungsmarketing
14
Relationship marketing
14
Social Web
13
Social web
13
Textile distribution
11
Textilhandel
11
USA
11
Internet marketing
10
Online-Marketing
10
United States
10
Brand loyalty
7
Jugendliche
7
Youth
7
Branding
6
Designation of origin
6
Gesellschaft
6
Herkunftsbezeichnung
6
Luxury
6
Online retailing
6
Online-Handel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Society
6
China
5
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English
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Phau, Ian
3
Harradine, Rod
2
Kim, Jiyoung
2
Lee, Yuri
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Ross, Jill
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Siahtiri, Vida
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Arroyo-Cañada, Francisco-Javier
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Duverger, Philippe
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Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Flynn, Leisa Reinecke
1
Fogel, Joshua A.
1
Geissinger, Andrea
1
Giraldi, Janaina de Moura Engracia
1
Goldsmith, Roland
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Hanslin, Kamilla
1
Hassan, Salah
1
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Journal of fashion marketing and management
The journal of brand management : an international journal
301
Journal of business research : JBR
286
The journal of product & brand management
216
Journal of retailing and consumer services
171
Psychology & marketing
92
European journal of marketing : EJM
82
The Trademark reporter
82
Markenartikel : das Magazin für Markenführung
74
Journal of marketing research : JMR
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
SpringerLink / Bücher
67
Journal of marketing
59
Journal of advertising research
58
Asia Pacific journal of marketing and logistics
49
Marketing letters : a journal of research in marketing
46
The journal of consumer marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing intelligence & planning
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Journal of the Academy of Marketing Science
37
Journal of marketing communications
36
Marketing : ZFP ; journal of research and management
36
Business horizons
34
International journal of hospitality management
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of international consumer marketing
34
Journal of marketing management : MM
34
Journal of retailing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Jahrbuch der Absatz- und Verbrauchsforschung
33
International journal of market research : JMRS ; the journal of the Market Research Society
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The IUP journal of brand management : IJBRM
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of strategic marketing
29
Brands and branding
27
European journal of marketing
27
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
5
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
6
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
7
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
9
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
10
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
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