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~isPartOf:"Journal of financial economics"
~isPartOf:"Journal of marketing education : JME"
~subject:"Marketing"
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Marketing
Betriebswirtschaftsstudium
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Journal of financial economics
Journal of marketing education : JME
Lehrbuch
13
Journal of the Academy of Business Education : JABE
6
Marketing intelligence & planning
6
Physica-Lehrbuch
6
Australasian marketing journal
5
Kohlhammer-Edition Marketing
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Europäische Hochschulschriften / 5
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
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Betriebswirtschaftliche Schriften : BWS
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Cases on innovations in educational marketing : transnational and technological strategies
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Eurasian Studies in Business and Economics
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Facts on File library of American history
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Grundwissen der Ökonomik : Betriebswirtschaftslehre
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Industrial marketing management : the international journal for industrial and high-tech firms
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of islamic marketing and branding
2
Journal of macromarketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Kompendium der praktischen Betriebswirtschaft
2
Lehrbuch Gabler
2
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
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ECONIS (ZBW)
52
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1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
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2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
4
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
5
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
Saved in:
6
Heuristics and the choice of method in entrepreneurial marketing education
Lopez-Castro, Itzel
;
Larios Hernández, Guillermo Jesús
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
Saved in:
7
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
8
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
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9
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
10
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
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