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~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~subject:"Kundenwert"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Kundenwert
Markenimage
Beziehungsmarketing
70
Relationship marketing
70
Consumer behaviour
23
Konsumentenverhalten
23
Financial services
21
Finanzdienstleistung
21
Customer satisfaction
17
Kundenzufriedenheit
17
Bank
16
Dienstleistungsqualität
12
Service quality
12
Confidence
11
Vertrauen
11
Personal banking
10
Privatkundengeschäft
10
Bank marketing
9
Bankmarketing
9
Electronic Banking
8
Electronic banking
8
Corporate reputation
4
Customer value
4
Firmenimage
4
Großbritannien
4
Salespeople
4
USA
4
United Kingdom
4
United States
4
Verkaufspersonal
4
banking
4
loyalty
4
trust
4
Betriebliche Wertschöpfung
3
Customer experience
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Employee retention
3
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3
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Article
7
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
7
Language
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English
7
Author
All
Breur, Tom
1
Devlin, James
1
Graf, Albert
1
Maas, Peter
1
McKechnie, Sally
1
Moin, S. M. A.
1
Mukerjee, Kaushik
1
Murthi, B. P. S.
1
Pérez, Andrea
1
Rasheed, Abdul M. A.
1
Rather, Raouf Ahmad
1
Rehman, Mohsin Abdur
1
Rodríguez del Bosque, Ignacio A.
1
Samad, Sarminah
1
Shams, Ghazal
1
Steffes, Erin M.
1
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Published in...
All
Journal of financial services marketing : JFSM
Journal of business research : JBR
148
Journal of retailing and consumer services
96
The journal of product & brand management
81
Industrial marketing management : the international journal for industrial and high-tech firms
69
The journal of brand management : an international journal
65
International journal of hospitality management
51
Cogent business & management
31
Asia Pacific journal of marketing and logistics
30
Journal of strategic marketing
30
Journal of travel and tourism marketing
28
Journal of the Academy of Marketing Science
26
International journal of contemporary hospitality management
24
Psychology & marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
22
European journal of marketing : EJM
21
Marketing intelligence & planning
21
The journal of business & industrial marketing
21
The journal of services marketing
21
International journal of internet marketing and advertising : IJIMA
20
Journal of marketing management : MM
20
Journal of service management
20
Journal of marketing
19
The service industries journal
19
Journal of hospitality marketing & management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Journal of service research : JSR
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Business horizons
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of marketing analytics : JMA
13
Journal of marketing communications
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Technological forecasting & social change : an international journal
13
The international journal of bank marketing : IJBM
13
Journal of business ethics : JOBE
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Service business
12
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
2
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
Saved in:
3
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
Saved in:
4
Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
Saved in:
5
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
6
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
Saved in:
7
The importance of focus for generating customer value
Breur, Tom
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
1
,
pp. 64-71
Persistent link: https://www.econbiz.de/10003458175
Saved in:
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