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~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~subject:"Personal banking"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Personal banking
Beziehungsmarketing
70
Relationship marketing
70
Consumer behaviour
23
Konsumentenverhalten
23
Financial services
21
Finanzdienstleistung
21
Customer satisfaction
17
Kundenzufriedenheit
17
Bank
16
Dienstleistungsqualität
12
Service quality
12
Confidence
11
Vertrauen
11
Privatkundengeschäft
10
Bank marketing
9
Bankmarketing
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Electronic Banking
8
Electronic banking
8
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Customer value
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Firmenimage
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Großbritannien
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Kundenwert
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Markenimage
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banking
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loyalty
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trust
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Betriebliche Wertschöpfung
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Customer experience
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E-commerce
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Electronic Commerce
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Aufsatz in Zeitschrift
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13
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13
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Durkin, Mark
2
Aspara, Jaakko
1
Clark, Victoria
1
Crowe, Joe
1
Devlin, James
1
El-Manstrly, Dahlia
1
Hansen, Håvard
1
Liu, Tsung-Chi
1
Matthews, Claire
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McKechnie, Sally
1
Menon, Kalyani
1
Moin, S. M. A.
1
Moutinho, Luiz
1
Mukerjee, Kaushik
1
Murray, David
1
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1
Ndubisi, Nelson Oly
1
Nyman, Henrich
1
O'Connor, Aidan
1
O'Donnell, Aodheen
1
Paton, Robert A.
1
Pérez, Andrea
1
Rather, Raouf Ahmad
1
Rehman, Mohsin Abdur
1
Rodríguez del Bosque, Ignacio A.
1
Samad, Sarminah
1
Sand, Jo Are
1
Shams, Ghazal
1
Tikkanen, Henrikki
1
Veloutsou, Cleopatra
1
Worthington, Steve
1
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Journal of financial services marketing : JFSM
Journal of business research : JBR
101
The journal of product & brand management
78
Journal of retailing and consumer services
77
The journal of brand management : an international journal
66
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
30
Cogent business & management
27
The international journal of bank marketing : IJBM
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
Marketing intelligence & planning
20
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Journal of strategic marketing
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
The journal of services marketing
14
Global business review
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Die Bank
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of service management
9
Pakistan journal of commerce and social sciences
9
Services marketing quarterly
9
European research studies
8
International review on public and non-profit marketing
8
Journal of internet commerce
8
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ECONIS (ZBW)
13
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1
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
2
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
Saved in:
3
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
Saved in:
4
Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
Saved in:
5
On the potential for Twitter to add value in retail bank relationships
Murray, Lisa
;
Durkin, Mark
;
Worthington, Steve
;
Clark, …
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10010497731
Saved in:
6
An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry
El-Manstrly, Dahlia
;
Paton, Robert A.
;
Veloutsou, Cleopatra
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009385067
Saved in:
7
The interrelationship of stock ownership and customer relationship volume : case of a Nordic retail bank
Aspara, Jaakko
;
Nyman, Henrich
;
Tikkanen, Henrikki
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10003916757
Saved in:
8
Antecedents to customer satisfaction with financial services : the moderating effects of the Need to Evaluate
Hansen, Håvard
;
Sand, Jo Are
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 234-244
Persistent link: https://www.econbiz.de/10003802568
Saved in:
9
Relationship disconnect in retail banking
Durkin, Mark
;
O'Donnell, Aodheen
;
Crowe, Joe
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10003698394
Saved in:
10
Customer retention and cross-buying in the banking industry : an integration of service attributes, satisfaction and trust
Liu, Tsung-Chi
;
Wu, Li-Wei
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10003697763
Saved in:
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