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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of retailing"
~subject:"Target group"
~subject:"Zielgruppe"
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Journal of food products marketing
Journal of retailing
SpringerLink / Bücher
9
The journal of consumer marketing
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Journal of marketing communications
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The silver market phenomenon : marketing and innovation in the aging society
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Young consumers : insight and ideas for responsible marketers
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A - N
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Erfurter Hefte zum angewandten Marketing
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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The silver market phenomenon : business opportunities in an era of demographic change
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essentials
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Australasian marketing journal
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Gabler Edition Wissenschaft
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Handbook of research on ethnic and intra-cultural marketing
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IFM-Materialien
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International journal of technology marketing : IJTMkt
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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
2
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
3
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
4
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
5
Purchase attributes of wine consumers with low involvement
Barber, Nelson
;
Ismail, Joseph
;
Dodd, Tim
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
Saved in:
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