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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Target group"
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Journal of food products marketing
Journal of strategic marketing
SpringerLink / Bücher
9
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The silver market phenomenon : marketing and innovation in the aging society
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Young consumers : insight and ideas for responsible marketers
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Erfurter Hefte zum angewandten Marketing
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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The silver market phenomenon : business opportunities in an era of demographic change
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essentials
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Australasian marketing journal
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Handbook of research on ethnic and intra-cultural marketing
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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
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ECONIS (ZBW)
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
2
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
3
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
4
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
5
Purchase attributes of wine consumers with low involvement
Barber, Nelson
;
Ismail, Joseph
;
Dodd, Tim
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
Saved in:
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