//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Lang, Mark"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Consumer behaviour
1
Digital media
1
Digitale Medien
1
Gastronomie
1
Innovation
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Perception
1
Product quality
1
Produktqualität
1
Restaurant industry
1
Social Web
1
Social web
1
Wahrnehmung
1
Werbewirkung
1
Werbung
1
YouTube
1
online video advertising
1
perceptions
1
restaurant
1
social and digital media
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Beemer, Gary
1
Fernandez Gaviria, Paula
1
Lang, Mark
1
Published in...
All
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of accounting & economics
21
Accounting horizons : a quarterly publication of the American Accounting Association
15
Journal of accounting research
10
Journal of Accounting Research
7
Journal of Accounting and Economics
5
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
4
The accounting review : a journal of the American Accounting Association
3
Journal of applied corporate finance : JACF
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER Working Papers
2
NBER working paper series
2
Rock Center for Corporate Governance at Stanford University working paper series
2
The journal of finance : the journal of the American Finance Association
2
The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
2
The quarterly journal of economics
2
Weiss Center working papers
2
Working Papers / Weiss Center for International Financial Research, Wharton School of Business
2
Working paper / National Bureau of Economic Research, Inc
2
Working paper / National Bureau of Economic Research, Inc.
2
Chicago Booth Research Paper
1
Darden Business School Working Paper
1
European journal of economics and economic policies : intervention ; EJEEP
1
FMM working paper
1
Foundations and Trends(R) in Accounting
1
Foundations and trends in accounting : FTACC
1
Holistic Marketing Management Journal
1
International Journal of Applied Behavioral Economics (IJABE)
1
International journal of hospitality management
1
Journal of Applied Corporate Finance
1
Journal of Business Finance & Accounting
1
Journal of Finance
1
Journal of Public Economics
1
Journal of business finance & accounting : JBFA
1
Journal of business research : JBR
1
Journal of financial economics
1
Journal of food products marketing
1
Journal of international food & agribusiness marketing
1
Journal of public economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->