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~isPartOf:"Journal of general management"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Consumer behaviour"
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Search: subject_exact:"Service-Dominant Logic"
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Consumer behaviour
Konsumentenverhalten
3
Service-Dominant Logic
3
Service-dominant logic
3
Beziehungsmarketing
2
Customer integration
2
Kundenintegration
2
Relationship marketing
2
Affective commitment
1
Betriebliche Wertschöpfung
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Brand architecture
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Brand management
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Corporate culture
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Corporate reputation
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Customer data
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Customer engagement
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Customer relationship management
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Customer value
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Employee retention
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Firmenimage
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Gamification
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Kundenwert
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Luxury
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Luxury goods
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Luxusgüter
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Markenarchitektur
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Markenführung
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Marketing management
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Marketingmanagement
1
Mitarbeiterbindung
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S-D logic
1
Self-brand connection
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Service logic
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Service-dominant (S-D) logic theory
1
Unternehmenskultur
1
Value creation
1
corporate brand associations
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organizational commitment
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organizational identity
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service exchange
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Ackfeldt, Anna-Lena
1
Glanfield, Keith
1
Jain, Sheetal
1
Karjaluoto, Heikki
1
Kuusela, Hannu
1
Melewar, T. C.
1
Mishra, Sita
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Saarijärvi, Hannu
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Saxena, Garima
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Journal of general management
Marketing intelligence & planning
Journal of business research : JBR
5
Journal of service management
4
European Sport management quarterly : ESMQ
3
The journal of services marketing
3
AMS review : official publication of the Academy of Marketing Science
2
European journal of marketing : EJM
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of interactive marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing theory
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Psychology & marketing
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Research in consumer behavior
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The TQM journal : the international review of organizational improvement
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Asian journal of business and accounting : AJBA
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Handbook of developments in consumer behaviour
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Handbook of research on customer engagement
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of business environment : IJBE
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of innovation and technology management : IJITM
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of services, economics and management
1
International journal of sports marketing & sponsorship
1
Journal of consumer marketing
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Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
2
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
3
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
Saved in:
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